General Types of Coupon

  • B2C

    • Usage for Direct Customer.

  • B2B

    • Usage for Cross Merchant to Distribute the Coupon.
    • Usage for Corporate.

  • Free

    • Free to Download the Coupon for Redemption.

  • Charge

    • Required to be Paid to Download the Coupon for Redemption.
    • Required Payment Gateway.

  • Value (Prefix/Suffix)

    • Apply on Free or Charge
    • Value Drawdown that can be Reduced Upon Value Redemption till Zero Value.
    • Points Drawdown that can be Reduced Upon number of Points Redemption till Zero Points.
    • Usage Drawdown that can be Reduced Upon number of Times Redemption till Zero Times.
    • Cannot Redeem beyond Zero and Expiry Conditions Still Validated.
  • Cross
    • Usage for Partner Merchants Promoting Each Other with Coupon.
    • Usage for Channel Promoting Multiple Merchants Coupon.
    • Usage for Cross Merchant Coupon Distribute the Coupon.
      • Example: Merchant X Coupon can be Connected with Merchant Y and Allow Merchant Y to Distribute Merchant X Coupon. 

Lists of Coupon Usage

  • Advertising Display Network

    • Purpose
      • Create Campaign to be Posted on Advertising Display Network.
      • Able to Promote on the Following:
        • Google Ads
        • Facebook Ads
        • Instagram Ads
    • Benefits
      • Leverage on Advertising Display Network to Reach Mass Group.
      • Call to Action.
      • Easy to Track Performance of the Campaign.
      • Collect Customer Data.

  • Banner

    • Purpose
      • Create a Campaign and Link to a Banner that Display in WebPage or In-Apps.
    • Benefits
      • Call to Action.
      • Easy to Track Performance of the Campaign.
      • Collect Customer Data.

  • Cash Coupon

    • Purpose
      • Create a Cash Coupon with Pre-defined Value for Redemption.
    • Benefits
      • Easy to Track Performance of the Coupon.
      • Collect Customer Data.

  • Chat

    • Purpose
      • Create a Coupon or Campaign that can be Shared via Online Chat.
      • For Service Recovery.
      • For Promotion Campaign.
    • Benefits
      • Call to Action.
      • Ready to Use Coupon.
      • Easy to Distribute Coupon.

  • Corporate

    • Purpose
      • Create a Coupon and Allocate a Corporate Buyer.
      • Generate and Export the Digital Coupon for Corporate Buyer.
    • Benefits
      • Easy to Distribute Coupon via Email / SMS that Ready to be Redeemed with Merchant.

  • Coupon Booklet

    • Purpose
      • Create a Campaign to Sell or Download for Free a Bundle of Selected Coupons.
      • Works like a Traditional Printed Coupon Booklet.
    • Benefits
      • Lower Cost as Compare to Printed Version.
      • Easy to Track Performance of the Campaign.
      • Collect Customer Data.

  • E-Commerce

    • Purpose
      • Able to Integrate with E-Commerce Cart for Coupon Distributing and Redemption.
      • Ready to Sell Coupon Shop.
      • API Ready
      • Mezzofy Plugin
        • Wordpress (WIP)
        • Shopify (Coming Soon)
        • Magneto (Coming Soon)
    • Benefits
      • Able to List Coupons for Display as Product.
      • Able to Issue Coupons Upon Checkout.
      • Able to Redeem Coupons Upon Checkout for Discount.
      • Able to Display the Customer Coupon Wallet.
      • Support Online and Offline Shop Redemption with the Same Coupon.

  • Embed In Webpage

    • Purpose
      • Create a Coupon or Campaign that can be Embedded to Existing Website with Mini Version.
    • Benefits
      • Call to Action.
      • Flexible Design Options.
      • Maintain Existing Domain and Webpage Design.
      • Easy to Integrate within Existing Webpage.
      • Collect Customer Data.

  • Electronic Direct Mail Marketing

    • Purpose
      • Create a Coupon or Campaign and Add as Key Content and Action for the Marketing. 
    • Benefits
      • Call to Action.
      • Collect Customer Data.
      • Easy to Track Performance of the Coupon or Campaign.

  • Event

    • Purpose
      • Create Event Entry Ticket and Sell or Download for Free.
      • Redeem Upon Entry for Attendance.
    • Benefits
      • Can Combine with Coupon Booklet and Others.
      • Collect Customer Data.
      • Easy to Tracking the Participant base on Redemption.

  • Form

    • Purpose
      • Create a Coupon to be Embedded to the Form. Upon Completion of the Form will Auto Distribute the Coupon to the Customers.
      • Support Webhook Calling.
    • Benefits
      • Call to Action.
      • Collect Customer Data.
      • Easy to Track Performance of the Campaign.

  • Free Gift

    • Purpose
      • Create a Coupon or Campaign that Customer can be used for Collection of Free Gift.
    • Benefits
      • Call to Action.
      • Collect Customer Data.
      • Easy to Track Performance of the Coupon or Campaign.

  • Gift Coupon

    • Purpose
      • Create a Value Drawdown Coupon.
      • Create a Points Drawdown Coupon.
    • Benefits
      • Lower Cost as compare to Physical Gift Coupon Management.
      • Easy to Track Performance of the Coupon.
      • Easy to Track the Usage of the Coupon.

  • Incentive

    • Purpose
      • Create a Coupon for Existing Customers with Incentive to Return for Spending.
    • Benefits
      • Easy to Track Performance of the Coupon.
      • Collect Customer Data.

  • KOL Marketing

    • Create Coupon or Campaign to be Embed with KOL Website or URL to Track Download.
    • Easy to Measure the Performance of the KOL Campaign.

  • Lucky Draw

    • Purpose
      • Create a Campaign to Allow Customers to Participant in the Lucky Draw.
    • Benefits
      • Call to Action.
      • Easy to Track Lucky Draw Participant and Campaign.
      • Collect Customer Data.

  • Membership

    • Purpose
      • Create a Coupon or Campaign for Members.
      • Allow Members to Purchase or Download Coupons for Redemption.
      • Enable Points to Get Coupons.
      • API Ready.
    • Benefits
      • Call to Action.
      • Collect Customer Data.
      • Easy to Track Performance of the Coupon or Campaign.

  • Mobile Apps

    • Purpose
      • Able to Integrate with Mobile Apps for Coupon Distributing and Redemption.
      • API Ready.
    • Benefits
      • Able to List Coupons for Display as Product.
      • Able to Issue Coupons Upon Checkout.
      • Able to Redeem Coupons Upon Checkout for Discount.
      • Able to Display the Customer Coupon Wallet.
      • Support Online and Offline Shop Redemption with the Same Coupon.

  • New Product / Service

    • Purpose
      • Create a Coupon or Campaign for New Product or Services to Customers.
    • Benefits
      • Call to Action.
      • Collect Customer Data.
      • Easy to Track Performance of the Coupon or Campaign.

  • Physical Shop

    • Purpose
      • Create a Coupon or Campaign for Shop to Display for Promotions.
      • Enable Operation to Distribute Coupon to Customers via Operator App.
      • Customer Service Recovery.
    • Benefits
      • Call to Action.
      • Easy to Track Performance of the Campaign.
      • Collect Customer Data.

  • Prints

    • Purpose
      • Create a Coupon or Campaign and Convert to QR Code for Customer to Scan.
      • Type of Prints
        • Banner
        • Flyer
        • Poster
    • Benefits
      • Call to Action.
      • Easy to Track Performance of the Campaign.
      • Collect Customer Data.

  • POS

    • Purpose
      • Able to Integrate with POS for Coupon Distributing and Redemption.
      • API Ready
    • Benefits
      • Able to List Coupons for Display as Product.
      • Able to Issue Coupons Upon Checkout.
      • Able to Redeem Coupons Upon Checkout for Discount.
      • Support Online and Offline Shop Redemption with the Same Coupon.

  • Promotion

    • Purpose
      • Create a Coupon or Campaign for Promotion to Customers.
    • Benefits
      • Call to Action.
      • Collect Customer Data.
      • Easy to Track Performance of the Coupon or Campaign.

  • Reseller

    • Purpose
      • Create a Campaign for Each Reseller to Sell.
      • Commission for Reseller.
    • Benefits
      • Easy to Track Reseller Performance.
      • Easy to Distribute Coupon to Customers via Reseller.
      • Collect Customer Data.

  • Referral

    • Purpose
      • Create a Coupon or Campaign to Encourage Customers to Refer New Customers.
      • Reward Referral Customers.
    • Benefits
      • Call to Action.
      • Collect Customer Data.
      • Easy to Track Performance of the Referral Program.

  • Social Media

    • Purpose
      • Create a Coupon or Campaign for Promotion to Customers Via Social Media.
    • Benefits
      • Call to Action.
      • Collect Customer Data.
      • Easy to Track Performance of the Coupon or Campaign.

  • SMS Marketing

    • Purpose
      • Create a Coupon or Campaign and Add as Key Content and Action for the Marketing. 
    • Benefits
      • Call to Action.
      • Easy to Track Performance of the Campaign.
      • Collect Customer Data.

  • Survey

    • Purpose
      • Create a Coupon and Give Out Upon Customer Complete the Online Survey Form.
    • Benefits
      • Easy to Track Performance of the Coupon.
      • Collect Customer Data.

  • Voucher

    • Purpose
      • Create a Voucher for Customer to Purchase and Redeem.
      • Distribute as a Campaign to Customers.
    • Benefits
      • Easy to Distribute the Voucher to Customers.
      • Easy to Track Performance of the Voucher.
      • Easy to Audit and Manage the Voucher.
      • Automate Reconciliation the Voucher.
      • Collect Customer Data.