General Types of Coupon
B2C
- Usage for Direct Customer.
B2B
- Usage for Cross Merchant to Distribute the Coupon.
- Usage for Corporate.
Free
- Free to Download the Coupon for Redemption.
Charge
- Required to be Paid to Download the Coupon for Redemption.
- Required Payment Gateway.
Value (Prefix/Suffix)
- Apply on Free or Charge
- Value Drawdown that can be Reduced Upon Value Redemption till Zero Value.
- Points Drawdown that can be Reduced Upon number of Points Redemption till Zero Points.
- Usage Drawdown that can be Reduced Upon number of Times Redemption till Zero Times.
- Cannot Redeem beyond Zero and Expiry Conditions Still Validated.
- Cross
- Usage for Partner Merchants Promoting Each Other with Coupon.
- Usage for Channel Promoting Multiple Merchants Coupon.
- Usage for Cross Merchant Coupon Distribute the Coupon.
- Example: Merchant X Coupon can be Connected with Merchant Y and Allow Merchant Y to Distribute Merchant X Coupon.
Lists of Coupon Usage
Advertising Display Network
- Purpose
- Create Campaign to be Posted on Advertising Display Network.
- Able to Promote on the Following:
- Google Ads
- Facebook Ads
- Instagram Ads
- Benefits
- Leverage on Advertising Display Network to Reach Mass Group.
- Call to Action.
- Easy to Track Performance of the Campaign.
- Collect Customer Data.
- Purpose
Banner
- Purpose
- Create a Campaign and Link to a Banner that Display in WebPage or In-Apps.
- Benefits
- Call to Action.
- Easy to Track Performance of the Campaign.
- Collect Customer Data.
- Purpose
Cash Coupon
- Purpose
- Create a Cash Coupon with Pre-defined Value for Redemption.
- Benefits
- Easy to Track Performance of the Coupon.
- Collect Customer Data.
- Purpose
Chat
- Purpose
- Create a Coupon or Campaign that can be Shared via Online Chat.
- For Service Recovery.
- For Promotion Campaign.
- Benefits
- Call to Action.
- Ready to Use Coupon.
- Easy to Distribute Coupon.
- Purpose
Corporate
- Purpose
- Create a Coupon and Allocate a Corporate Buyer.
- Generate and Export the Digital Coupon for Corporate Buyer.
- Benefits
- Easy to Distribute Coupon via Email / SMS that Ready to be Redeemed with Merchant.
- Purpose
Coupon Booklet
- Purpose
- Create a Campaign to Sell or Download for Free a Bundle of Selected Coupons.
- Works like a Traditional Printed Coupon Booklet.
- Benefits
- Lower Cost as Compare to Printed Version.
- Easy to Track Performance of the Campaign.
- Collect Customer Data.
- Purpose
E-Commerce
- Purpose
- Able to Integrate with E-Commerce Cart for Coupon Distributing and Redemption.
- Ready to Sell Coupon Shop.
- API Ready
- Mezzofy Plugin
- Wordpress (WIP)
- Shopify (Coming Soon)
- Magneto (Coming Soon)
- Benefits
- Able to List Coupons for Display as Product.
- Able to Issue Coupons Upon Checkout.
- Able to Redeem Coupons Upon Checkout for Discount.
- Able to Display the Customer Coupon Wallet.
- Support Online and Offline Shop Redemption with the Same Coupon.
- Purpose
Embed In Webpage
- Purpose
- Create a Coupon or Campaign that can be Embedded to Existing Website with Mini Version.
- Benefits
- Call to Action.
- Flexible Design Options.
- Maintain Existing Domain and Webpage Design.
- Easy to Integrate within Existing Webpage.
- Collect Customer Data.
- Purpose
Electronic Direct Mail Marketing
- Purpose
- Create a Coupon or Campaign and Add as Key Content and Action for the Marketing.
- Benefits
- Call to Action.
- Collect Customer Data.
- Easy to Track Performance of the Coupon or Campaign.
- Purpose
Event
- Purpose
- Create Event Entry Ticket and Sell or Download for Free.
- Redeem Upon Entry for Attendance.
- Benefits
- Can Combine with Coupon Booklet and Others.
- Collect Customer Data.
- Easy to Tracking the Participant base on Redemption.
- Purpose
Form
- Purpose
- Create a Coupon to be Embedded to the Form. Upon Completion of the Form will Auto Distribute the Coupon to the Customers.
- Support Webhook Calling.
- Benefits
- Call to Action.
- Collect Customer Data.
- Easy to Track Performance of the Campaign.
- Purpose
Free Gift
- Purpose
- Create a Coupon or Campaign that Customer can be used for Collection of Free Gift.
- Benefits
- Call to Action.
- Collect Customer Data.
- Easy to Track Performance of the Coupon or Campaign.
- Purpose
Gift Coupon
- Purpose
- Create a Value Drawdown Coupon.
- Create a Points Drawdown Coupon.
- Benefits
- Lower Cost as compare to Physical Gift Coupon Management.
- Easy to Track Performance of the Coupon.
- Easy to Track the Usage of the Coupon.
- Purpose
Incentive
- Purpose
- Create a Coupon for Existing Customers with Incentive to Return for Spending.
- Benefits
- Easy to Track Performance of the Coupon.
- Collect Customer Data.
- Purpose
KOL Marketing
- Create Coupon or Campaign to be Embed with KOL Website or URL to Track Download.
- Easy to Measure the Performance of the KOL Campaign.
Lucky Draw
- Purpose
- Create a Campaign to Allow Customers to Participant in the Lucky Draw.
- Benefits
- Call to Action.
- Easy to Track Lucky Draw Participant and Campaign.
- Collect Customer Data.
- Purpose
Membership
- Purpose
- Create a Coupon or Campaign for Members.
- Allow Members to Purchase or Download Coupons for Redemption.
- Enable Points to Get Coupons.
- API Ready.
- Benefits
- Call to Action.
- Collect Customer Data.
- Easy to Track Performance of the Coupon or Campaign.
- Purpose
Mobile Apps
- Purpose
- Able to Integrate with Mobile Apps for Coupon Distributing and Redemption.
- API Ready.
- Benefits
- Able to List Coupons for Display as Product.
- Able to Issue Coupons Upon Checkout.
- Able to Redeem Coupons Upon Checkout for Discount.
- Able to Display the Customer Coupon Wallet.
- Support Online and Offline Shop Redemption with the Same Coupon.
- Purpose
New Product / Service
- Purpose
- Create a Coupon or Campaign for New Product or Services to Customers.
- Benefits
- Call to Action.
- Collect Customer Data.
- Easy to Track Performance of the Coupon or Campaign.
- Purpose
Physical Shop
- Purpose
- Create a Coupon or Campaign for Shop to Display for Promotions.
- Enable Operation to Distribute Coupon to Customers via Operator App.
- Customer Service Recovery.
- Benefits
- Call to Action.
- Easy to Track Performance of the Campaign.
- Collect Customer Data.
- Purpose
Prints
- Purpose
- Create a Coupon or Campaign and Convert to QR Code for Customer to Scan.
- Type of Prints
- Banner
- Flyer
- Poster
- Benefits
- Call to Action.
- Easy to Track Performance of the Campaign.
- Collect Customer Data.
- Purpose
POS
- Purpose
- Able to Integrate with POS for Coupon Distributing and Redemption.
- API Ready
- Benefits
- Able to List Coupons for Display as Product.
- Able to Issue Coupons Upon Checkout.
- Able to Redeem Coupons Upon Checkout for Discount.
- Support Online and Offline Shop Redemption with the Same Coupon.
- Purpose
Promotion
- Purpose
- Create a Coupon or Campaign for Promotion to Customers.
- Benefits
- Call to Action.
- Collect Customer Data.
- Easy to Track Performance of the Coupon or Campaign.
- Purpose
Reseller
- Purpose
- Create a Campaign for Each Reseller to Sell.
- Commission for Reseller.
- Benefits
- Easy to Track Reseller Performance.
- Easy to Distribute Coupon to Customers via Reseller.
- Collect Customer Data.
- Purpose
Referral
- Purpose
- Create a Coupon or Campaign to Encourage Customers to Refer New Customers.
- Reward Referral Customers.
- Benefits
- Call to Action.
- Collect Customer Data.
- Easy to Track Performance of the Referral Program.
- Purpose
Social Media
- Purpose
- Create a Coupon or Campaign for Promotion to Customers Via Social Media.
- Benefits
- Call to Action.
- Collect Customer Data.
- Easy to Track Performance of the Coupon or Campaign.
- Purpose
SMS Marketing
- Purpose
- Create a Coupon or Campaign and Add as Key Content and Action for the Marketing.
- Benefits
- Call to Action.
- Easy to Track Performance of the Campaign.
- Collect Customer Data.
- Purpose
Survey
- Purpose
- Create a Coupon and Give Out Upon Customer Complete the Online Survey Form.
- Benefits
- Easy to Track Performance of the Coupon.
- Collect Customer Data.
- Purpose
Voucher
- Purpose
- Create a Voucher for Customer to Purchase and Redeem.
- Distribute as a Campaign to Customers.
- Benefits
- Easy to Distribute the Voucher to Customers.
- Easy to Track Performance of the Voucher.
- Easy to Audit and Manage the Voucher.
- Automate Reconciliation the Voucher.
- Collect Customer Data.
- Purpose